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Facebook ch-ch-ch-ch-changes

On FaceTime last night, my Dad complained to me that I am not sending him enough photos of my exchange. The conversation went a little like this… Me: “Dad! Why don’t you just get Facebook? Then you can...

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The App Strategy: 2 Questions To Ask Yourself

The App Strategy is almost a go-to for companies globally, almost every company has an app. But maybe there are too many apps? With the mobile app industry expected to reach $100 billion in the next...

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34% of Gen Zers are leaving social media

The term Millenials is thrown around far too casually these days. Most companies don’t even know what a Millenial really is. In fact, millenials have been given SO MUCH attention that Gen Zers, those...

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Instagram shopping WORKS

“Adding an Instagram shop is the best way to drive sales from your feed…InstaShop provides a seamless experience by connecting your Instagram post directly to product purchasing pages.” (Source:...

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Bravo ASOS

ASOS have got it spot on. I am sure that each and every one of you are subscribed to a few companies to receive regular updates regarding news, offers and discounts however, like me, spend the early...

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Voice Search and SEO: Everything That Matters

“Today, we’re seeing three big things happening with voice search: it’s more accurate than ever, more household products are equipped with voice search and the number of voice search queries is rising....

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Micro-Moments

“Consumer behaviour has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur...

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Capturing Attention in Six Seconds

“The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds,...

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Unilever Trials In-store Facial Recognition Technology

“If you look at the area of mass media communication – there is a lot of focus on whether the quality of the asset is right, whether the length of the TV commercial or digital pre-roll is right,...

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The Importance of A Landing Page: Spotify’s Spectacle

“A landing page is a great way to drive traffic, improve your SEO and build your brand. Essentially, it’s the next step towards a visitor becoming a customer.” (Source: WSIWorld) Let’s say you run a...

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