Facebook ch-ch-ch-ch-changes
On FaceTime last night, my Dad complained to me that I am not sending him enough photos of my exchange. The conversation went a little like this… Me: “Dad! Why don’t you just get Facebook? Then you can...
View ArticleThe App Strategy: 2 Questions To Ask Yourself
The App Strategy is almost a go-to for companies globally, almost every company has an app. But maybe there are too many apps? With the mobile app industry expected to reach $100 billion in the next...
View Article34% of Gen Zers are leaving social media
The term Millenials is thrown around far too casually these days. Most companies don’t even know what a Millenial really is. In fact, millenials have been given SO MUCH attention that Gen Zers, those...
View ArticleInstagram shopping WORKS
“Adding an Instagram shop is the best way to drive sales from your feed…InstaShop provides a seamless experience by connecting your Instagram post directly to product purchasing pages.” (Source:...
View ArticleBravo ASOS
ASOS have got it spot on. I am sure that each and every one of you are subscribed to a few companies to receive regular updates regarding news, offers and discounts however, like me, spend the early...
View ArticleVoice Search and SEO: Everything That Matters
“Today, we’re seeing three big things happening with voice search: it’s more accurate than ever, more household products are equipped with voice search and the number of voice search queries is rising....
View ArticleMicro-Moments
“Consumer behaviour has changed forever. Today’s battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur...
View ArticleCapturing Attention in Six Seconds
“The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds,...
View ArticleUnilever Trials In-store Facial Recognition Technology
“If you look at the area of mass media communication – there is a lot of focus on whether the quality of the asset is right, whether the length of the TV commercial or digital pre-roll is right,...
View ArticleThe Importance of A Landing Page: Spotify’s Spectacle
“A landing page is a great way to drive traffic, improve your SEO and build your brand. Essentially, it’s the next step towards a visitor becoming a customer.” (Source: WSIWorld) Let’s say you run a...
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